Corporate Management.

TABOOLA CONTENT & DIGITAL MARKETING

Strategic and editorial management, authorship and distribution strategy.

TABOOLA CASE STUDIES (PUBLISHER & ADVERTISER)

Process establishment; management of all case studies from ideation to completion.

TABOOLA RESOURCES PRODUCTION & DISTRIBUTION

Project management of all E-books and reports. Authorship. Distribution strategy.

 

Thought Leadership.

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Guest Contributor

Article: Data—Celebrities Make a Difference when Millennials...

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Article: Data Infographics are Dead—Make Your Story Interactive

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Article: Why Sponsored Content Is Catching up to Native on Social

 

E-Books and Data-Driven Reports.

E-BOOK—40 NATIVE ADVERTISING EXAMPLES FROM BRANDS

Case study production and E-book author.

REPORT—2016 AGENCY RECRUITING BENCHMARK REPORT

E-book editing and distribution Management.

REPORT—GLOBAL TRENDS IN NATIVE ADVERTISING FOR TRAVEL

Project management, author, and distribution strategy.

E-BOOK—RECRUITING LEADER DATA TOOLKIT (2016)

E-book writing and distribution Management.

REPORT—Global Trends in Native Advertising for Finance 2018

Project management, author, and distribution strategy.

WHITEPAPER—LISTEN TO YOUR BUILDING AND REAP THE BENEFITS

E-book copywriting and research.

REPORT—THE ADVERTISER'S GLOBAL READERSHIP TRENDS REPORT

Project management, author, and distribution strategy.

WHITEPAPER—SECURING UNSTRUCTURED DATA AND IMPROVING PATIENT CARE

E-book copywriting and research.

 

Speaking Engagements.

 Campaigns & Champagne by PhotoLibris May 2018, with Mashable and Great Big Stories.  Click for event overview and video .

Campaigns & Champagne by PhotoLibris May 2018, with Mashable and Great Big Stories. Click for event overview and video.

 Princeton Merchants Association Quarterly Social Media Workshop July 2015.  Click for Presentation .

Princeton Merchants Association Quarterly Social Media Workshop July 2015. Click for Presentation.

 
 

All Articles, E-Books and Reports


2018

(Article)
Digital Marketing Strategies for Labor Day Auto Sales
August 21, 2018

(Article)
10 Best WordPress Plugins for Publishers
August 03, 2018

(Report)—Data Story
Global Trends in Native Advertising for Travel in 2018
July 26, 2018

(Article)
The Future of Data is Recognizing Intent: Interview with the VP of Audience Solutions at Bombora
June 27, 2018

(Article)
The Current State of Programmatic as Told by So-net Media Networks DSP
June 20, 2018

(Article)
DoubleVerify Explains the Ultimate 3-Part Brand Safety Strategy
June 18, 2018

(Guest Post)
How to Take your Native Ad Strategy Full-Funnel with 3 Specific Content Types
June 18, 2018

(Article)—Data Story
All the Data You Need to Run the Perfect Back-To-School Digital Marketing Campaign
June 13, 2018

(Article)
Sizmek Identifies Native Supply as a Big Part of the Future for Programmatic
June 12, 2018

(Article)
How You Should be Doing Mobile Cross-Platform Attribution, as Told by a Branch Executive
June 06, 2018

(Article)—Data Story
10 Tips for Agencies to Run the Best Native Campaigns in the Finance Industry
May 22, 2018

(Article)—Data Story
Finance Marketers: New Data Reveals 4 Things Holding You Back
May 10, 2018

(Article)—Data Story
Global Insights for Marketers to Build the Best Mother’s Day and Father’s Day Campaigns
April 25, 2018

(Report)—Data Story
Global Trends in Native Advertising for Finance 2018
April 24,2018

(Article)—Data Story
Marvel Inspired the Open Web’s Most Interesting Fashion Line at NYFW
March 14, 2018

(Article)—Data Story
We Know the Open Web’s Most Popular Sports at this Year’s Winter Olympics
March 12, 2018

(Article)
An Interview with Publicis Media’s Head of Communication on the Power of Native
February 18, 2018

(Article)
5 Necessary Tips You Need to Grow from Three Popular Disruptive Brands
February 08,2018

(Guest Post)
Data Infographics are Dead: How to Make Your Data-driven Story Interactive
January 30, ,2018

(Guest Post)
5 Ways Predictive Analytics can Prevent Network Failures
January 08, 2018

(Article)—Infographic
Create Content to Inspire Your Customer’s New Year’s Resolutions
January 05, 2018

2017

(Guest Post)
Don’t Get Stuck in a Rut-Media Buyers, Shake Up Your Media Mix
December 26, 2017

(Article)
A Marketer’s Guide to the Major Players in Native Advertising
December 19, 2017

(Article)
Target Locally Around the Globe—Reach Your Audience by Zip Code
December 14, 2017

(Article)
Infinite Scroll; What’s Next for the Publishing Industry?
December 11, 2017

(Guest Post)
Why Sponsored Content Is Catching up to Native on Social
November 29, 2017

(Article)
Taboola’s Campaign Scheduler Lets You Target Your Campaign by the Hour
November 28, 2017

(Article)—Data Story
Execute: As Your Holiday Campaigns Run, Pivot in Real-Time (Part 3)
November 22, 2017

(Guest Post)
Marketing Global Readership Trends Report
November 14, 2017

(Article)—Data Story
Create the Perfect Singles Day Campaign as The Globe Turns its Attention to China
November 09, 2017

(Article)
How to Create a Highly Effective Video for Content Discovery
October 13, 2017

(Article)
In the German Market, Your Next Brand Awareness Campaign Should be Video
September 28, 2017

(Article)
The Agency’s Guide to Presenting a Successful Content Campaign
September 26, 2017

(Article)
The Importance of Content Creation and Content Consistency
September 04, 2017

(Article)
The Value of Sponsored Content for Publishers
August 31, 2017

(Article)—Data Story
Desktop vs. Mobile: Getting the Traffic You Want
August 21, 2017

(Article)
How the New Generation of Publishers is Defining Audience Engagement
August 10, 2017

(Article)
5 Things the Most Successful Media Buyers Already Know
August 03, 2017

(Article)
The Advertiser’s Guide to the UX of Engaging Editorial Content
July 26, 2017

(Article)
Q&A with NASCAR: The Story Behind its Dive into Sponsored Content
July 13, 2017

(Article)
The Benefits of Having Your Content on Publisher Sites
June 29, 2017

(Article)
5 Data-backed Writing Tips for Generating Leads from Your Business Blog
June 27, 2017

(Guest Post)
This Is How E-commerce Brands Can Optimize Campaigns For Conversions
June 20, 2017

(Article)
Q&A with Gothamist: The Man with His Finger on the Pulse of NYC
June 15, 2017

(Report)—Data Story
The Advertiser's Global Readership Trends Report
June 08, 2017

(Article)
A History of Content Marketing: A Trip From Pop-Up Ads to Now
May 31, 2017

(Article)
Promoting Your Blog: 7 Steps from Idea to Distribution
May 01, 2017

(Article)
Guide to Optimizing Your Content Marketing KPIs using Taboola Campaign Data
April 27, 2017

(Article)
The Easy Guide to Paid Content Distribution
April 12, 2017

(Article)
This is How Publishers Should A/B Test their Creative Campaigns
March 20, 2017

(Article)—Data Story
Here are the Brands People Actually Read about During Fashion Week
March 14, 2017

(Guest Post)—Data Story
Data Shows Celebrities Make a Difference When Millennials are Ready to Purchase
March 13, 2017

(Article)
Top 5 Talent Acquisition Metrics CEOs Love
February 06, 2017

(Article)—Data Story
2017 Australian Open: Fans Read more about Federer than Nadal
January 27, 2017

(Article)
How to Choose the Perfect SMS Gateway for Your Organization
January 18, 2017

(Article)—Data Story
The US Clicked the Most on Entertainment and Finance Content in 2016
January 10, 2017

2016

(Article)
The 3 Marketing Trends Shaping Content Consumption in 2017
December 23, 2016

(Article)
5 Security Experts on Why IT Leaders Need to Start Automating
October 21, 2016

(Coverage)
15 Entrepreneurs Share Smart Tips on Social Media Etiquette
September 18, 2016

(Article)
SMSEagle Sponsors Young Driving Talent
September 12, 2016

(Report)—Data Story
2016 Agency Recruiting Benchmark Report
September 01, 2016

(Article)
5 Characteristics of a Highly Effective Recruiting Leader
August 05, 2016

(Article)
Can an SMS Gateway Really Send SMS texts from the Email Client?
July 04, 2016

(Article)
Indeed Interactive: Transform to Support a High Potential Workforce
June 02, 2016

(Article)
3 Secret Habits of Really Effective Network Security Programs
June 01, 2016

(Article)
Can Hiring Managers Really Hire Better than Your Recruiting Team?
May 20, 2016

(Article)
HCI Conference: Making the Hiring Process a Whole Lot Easier
May 11, 2016

(Article)
$11.9 Million in Remedies Collected: Don't Overlook OFCCP Transparency Rules
May 04, 2016

(Article)
The Experts on Everything to Know for Data-Driven Recruiting #ERE16
April 19, 2016

(Article)
ERE 2016 Attendees You Can't Miss at the Networking Party
April 05, 2016

(Article)
Cost Per Hire is Dead - Here's Why You Should Measure ROI Instead
March 29, 2016

(Article)
Free Fitbits, A Flat Screen TV and an Open Bar with BountyJobs at ERE 2016
March 14, 2016

(Article)
Loosing Control of Your Recruiting Agency Vendor Management in 4 Easy Steps
March 09, 2016

(Article)
Calculate the ROI of Agency Recruiting and Never Lose Money Again
February 29, 2016

(Article)
Why Building a Recruiting Team is so Hard (and How to Succeed Anyway)
February 18, 2016

(Article)
HR Tech and MarTech are Changing the Recruiting Landscape in 2016
February 11, 2016

(Article)
A Sneak-Peak at Top 2016 Recruiting Conferences: 9 HR Tech Speakers You Can't Miss
January 29, 2016

(Article)
Agency Recruiter Spotlight: Deb Fonseca
January 15, 2016

(Article)
From 'Superforecasting' to 'Hiring for Keeps': Best Books for Recruiting Executives in 2016
January 16, 2016

(eBook)—Data Story
Recruiting Leader Data Toolkit [Free Download]
January 12, 2016

(Article)
Candidate Experience Watercooler: What Happens When You Have to Double a Team in a Few Months?
January 11, 2016

(Article)
Five IT Pros Everyone In High Tech Should Follow
January 07, 2016

(Article)
25 Resources to Learn Something New About Recruiting Analytics
January 07, 2016

 

 

2015 and Earlier

 

(Article)
How To Prevent A Data Breach Through Detection
December 31, 2015

(Article)
Network Access Made Easy Over The Holidays
December 29, 2015

Article)
5 Tips to Keep Your Hiring Pipeline Full Through the Holidays
December 22, 2018

(Article)
HR Tech Does Not Improve Candidate Experience; How You Use it Does
December 10, 2015

(Article)
3 Ways Your Recruiting Agency Use Effects Your People Analytics
December 09, 2015

(Article)
5 Recruiting Leaders You Should be Following on Social Media
December 03, 2015

(Article)—Data Story
Projected 2016 Finance Recruiting Agency Fees and Salaries
December 01, 2015

(Article)
5 Reasons to be Thankful for Your Recruiters
November 25, 2015

(Article)
3 Offbeat Tips to Ensure the Success of Your Agency Recruiters
November 24th, 2015

(Article)
Settlements Involving EEOC Cost Corporations $296.1 Million in 2014
November 20, 2015

(Article)
Your Recruiting budget's Largest Line Item is Agency Fees
November 18, 2015

(Article)
6 Ways Healthcare Recruiters Can Improve Candidate Experience
November 16, 2015

(Article)
5 Questions Agencies Need Answered to Save You Time and Money
November 12, 2015

(Article)
Sucky Candidate Experience: Questions Applicants Want Answers For
November 12, 2015

(Article)
You Spent Too Much Time Negotiating with Agencies This Year
November 09, 2015

(Article)
Do You Know if You Overspent Your Recruiting Budget this Year?
November 04, 2015

(Article)—Data Story
Projected Recruiting Agency Fees by Industry
November 03, 2015

(Article)
Agencies See Candidates Interact with Hiring Managers Before You Do
November 02, 2015

(E-book)
Recruiting Leader's Guide to Direct Hire Agency Planning
October 29, 2015

(Article)
2 OFCCP Recruiting Requirements You Haven't Planned for Yet
October 27, 2015

(Article)
BountyJobs is at ERE This Week: 4 Sessions We Can't Wait for You to Join
October 26, 2015

(Article)
HR and Talent Leadership Conferences: Top Takeaways From #HRTechConf and #TalentConnect
October 23, 2015

(Article)
The One Thing Recruiters Need to Plan for Agency Spend in 2016
October 22, 2015

(Article)
Top 3 Signs You Should Use a Recruiting Agency
October 21, 2015

(Article)
We're Talking About Quality Hires at ERE Fall 2015 (Booth #210)
October 19, 2015

(Article)
Premium FeesL 3 Ways a Simplified View of Agencies can Cut Costs
October 14, 2015

(Article)
Scavenging at the Met, Bowling & A New Office with BountyJobs
October 08, 2015

(E-book)
The 2015 Interim Direct Hire Agency Benchmarking Report
October 01, 2015

(Article)
NJ-Connect Headlines for August Featuring IMM, CommVault, Tufin, Ericom, V12 Group, We-Comply and Samsung
September 11, 2013

(Guest Post)
A place to breastfeed in busy Newark Airport
September 02, 2015

(Article)
HAMILTON: New grading scale adopted
August 29, 2013

(Guest Post)
HAMILTON: Zoners deny batting cage application
June 13, 2013