Content Strategy

Having a content strategy is key for driving leads, and keeping customers around. I re-designed and determined the voice, direction and content calendar for this company's blogresources, and social media through management of their marketing automation system. 

I also developed the strategy behind this company's web content, blog and social properties back in 2015.


Content Creation

I can write long-form pieces of content like whitepapers, shape the story line for a data-driven infographic, or write the content myself, and design, drive and analyze email campaigns.

That all means nothing if you don't have kick-ass web content, or a regularly updated blog. My content isn't just for lead generation, but communication too - I can also write press releases and give educational presentations.


Article Writing/Media Relations

I started out as a journalist working the local politics beat around Princeton, and have graduated to bigger stories.

For brands, I help them get media coverage from industry publications, announce their products with strategic media campaigns, and write content so they can become members of the media themselves.


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Blogging

A blog is more than just a podium, it's a sales tool - a place to convert leads, and a place to grow your authority as a thought leader.

Some of my blog posts crunched dataannounced new products, news-jacked, and explored industry trends. Others explored, sustainability, B2C brands and marketing. Fill out this form for samples.


Princeton Merchants Association Quarterly Social Media Workshop July 2015

Princeton Merchants Association Quarterly Social Media Workshop July 2015

Speaking

I spend some of my time talking about what I do in front of crowds of people interested in content and social media.

Most recently, I've spoken for the New Jersey State Library Social Media Taskforce and given this presentation to the Princeton Merchants Association.