Having a content strategy is key for driving leads, and keeping customers around. I re-designed and determined the voice, direction and content calendar for this company's blog, resources, and social media through management of their marketing automation system.
That all means nothing if you don't have kick-ass web content, or a regularly updated blog. My content isn't just for lead generation, but communication too - I can also write press releases and give educational presentations.
Article Writing/Media Relations
A blog is more than just a podium, it's a sales tool - a place to convert leads, and a place to grow your authority as a thought leader.